Feature Reset — Fix One Messy Feature, Properly

Sound familiar?

"Users constantly get stuck here." "Demos slow down here." "You avoid touching it." "It grew without structure." "It works, but it's embarrassing." "You've talked about fixing it. Nothing has changed."

What's stopping you?

Example

What a reset looks like.

Before

Sales Dashboard

84,300

MRR

1.01M

ARR

31%

Win Rate

+6,430

New MRR

−2,100

Churn MRR

7,025

ACV

1,840

CAC

28,400

LTV

340K

Pipeline

42

NPS

67

Trials

18%

Conv.

After

Sales Dashboard

MRR

84,300 €

ARR

1.01M €

↑ +8% vs last month

+3%+5%+4%+6%+7%+8%+8%

SONDJFM

Pipeline

Qualified

78%

›

Proposal

62%

›

Negotiation

⚠

31%

Stalled Deals

Acme Corp — 42,000 €Send follow-up →

No response after proposal (14d)

Brightline SaaS — 28,500 €Book demo →

Champion left, new contact unconfirmed

Orion Labs — 19,200 €Share case study →

Legal review pending — expires in 3d

Noteworthy

Win Rate

31%

↑ from 28%

Churn MRR

−2,100 €

⚠ above avg

Review →

+ Pin a metric

All metrics

+6,430

New MRR

7,025

ACV

1,840

CAC

28,400

LTV

340K

Pipeline

42

NPS

67

Trials

Show more ↓

Data overload. Every metric equally loud, nothing telling you what matters.

Only relevant signals. Decision-relevant metrics visible on open.

Trends invisible. Raw numbers with no context, no way to read direction.

Growth readable at a glance. Per-month momentum visible on the sparkline.

Problems buried. Stalled deals invisible until someone hunts them manually.

Blockers surfaced. Stalled deals named, with reason and a clear next action.

Anonymised. B2B SaaS platform, sales-led growth.

Process

Three steps. Deep work, clear output.

01

Briefing

We get access to the feature.
You tell us what feels off.
You share what the data shows.

02

Simplify

We find the fundamental issues first.
We improve the essential and remove the unnecessary.
You review every decision before anything is finalised.

03

Deliver

Prioritised action plan, build-ready specs.
No ambiguity, no open questions.
Your team or AI agent picks it up and ships.

Deliverables

Three outputs. Implementation-ready.

Output 01

Simplified Feature Design

Clear states, merged logic, simplified user paths. No dead ends. No redundancy.

Output 02

Prioritised Action Items

Every change ranked by impact and effort. Quick wins first, structural fixes clearly separated. Each item has a rationale.

Output 03

Build-Ready Specs

The right specs for your needs, for example interactive prototype, annotated wireframes, requirements specification. Everything needed to build. No open questions, no guesswork.

Not included: brand design, design system, backend architecture, implementation.

Testimonials

What clients say.

Markus identified areas of likely friction that I hadn't known were there, and helped with design ideas to resolve those issues.

Tela Andrews

Founder & CEO, 1Brand

We discussed in detail the wireframes, exactly what can be improved, how it should be improved and why. Markus made as well a few comments that made me reflect on what we want to achieve with this, and without a doubt, I'll make a few changes that will make everything work better.

NP

Nuno Pereira

Founder

I really value his experience in design thinking as well as customer centricity and business mindset. Never afraid to challenge the status quo and always objective and outcome-driven.

Andy Leong

VP Product Management, GIC

Fit

Is this right for you?

Good fit

One specific feature that needs improvement
Your team can build once it’s defined
B2B SaaS, professional users, or complex functionality

Probably not right if…

You want a full product review or roadmap strategy
The problem is technical or infrastructure
You need visual redesign or brand UI work

One feature. One price.

Feature Reset

2.750 € Spring Cleaning Promotion

2.250 €

Early stage, less than 1M € annual revenue: 20% off

ScopeOne feature area

MeetingsKick-off + 2 reviews + handover

RevisionsTwo rounds included

Book a 15-min Scoping Call

Contained scope.
No surprises.

One feature. Outputs your team can act on immediately.

✓If we're not the right fit, we'll tell you on the scoping call.

✓If the problem is bigger than one feature, we'll say so before taking payment.

✓Runs in parallel with your roadmap, not instead of it.

Common questions

How do you work without disrupting our sprint? +

Most work happens outside your sprint cycle. We need about 1–2 hours of access at the start, then async reviews as the work progresses. Designed to run in parallel, not instead of your roadmap.

What if the problem is bigger than one feature? +

We'll tell you on the scoping call. If structural issues are broader, we'll say so clearly before taking any payment.

Do you do the design work, or just the thinking? +

Both. You receive simplified flows, annotated specs, and interaction logic. Build-ready for your team or AI agent — not a slide deck, not vague recommendations. We don't do visual or brand UI design.

We've tried fixing this internally. Why would this be different? +

Internal teams are too close to the history. An external perspective with no attachment to how it got this way makes the structural call faster, with less internal friction.

Limited spots available

That feature will not
fix itself.

Book a 15-min Scoping Call

Fixed scope · Fixed price · Implementation-ready output

Sound familiar?

What a reset looks like.

Three steps. Deep work, clear output.

Briefing

Simplify

Deliver

Three outputs. Implementation-ready.

Simplified Feature Design

Prioritised Action Items

Build-Ready Specs

What clients say.

Is this right for you?

Good fit

Probably not right if…

One feature. One price.

Contained scope.No surprises.

That feature will notfix itself.

Contained scope.
No surprises.

That feature will not
fix itself.