Power Hour
60 minutes · Direct, actionable feedback
A focused call for B2B SaaS founders. Bring anything on your mind: UX, structure, flow, direction, or a specific feature. Walk away with more clarity than you expected.
Sometimes the issue is the UI.
Often it's structure, expectations, naming, flow, or decision logic.
Direct, clear feedback. No fluff. No theory lecture.
Most leave with more clarity than expected, on questions they'd been sitting on for months.
“The feature works… but people still complain.”
We figure out what's really wrong. Often it's naming, expectations, or flow, not the feature itself. You leave knowing what to fix and what not to touch.
“Our dashboard feels busy, but we don't know what to cut.”
You leave knowing what to remove, merge, group, or hide by default. Especially in data-heavy B2B tools.
“Users keep asking the same questions.”
UX fixes that reduce support load, not just better documentation.
“Our pricing or upgrade flow feels messy.”
Simpler plan logic and a clearer upgrade path. We walk through it like a new customer.
“This form is powerful, but overwhelming.”
Clearer structure that reduces errors and friction, for onboarding, compliance, or specialist dashboards.
“We're about to launch and I'm nervous.”
We stress-test onboarding, billing, edge cases, empty states. You leave with a short risk list.
“Our demo doesn't land.”
Tighter flow and clearer story, for investors or enterprise buyers.
“Our roadmap is full. Everything feels important.”
We look for leverage. You leave knowing which single change moves activation, retention, or revenue.
“We have too many roles and permissions.”
A simpler mental model users can actually understand. Typical in B2B SaaS.
“We think we need a full redesign.”
Maybe you don't. You leave knowing which structural tweaks improve clarity without rebuilding everything.
“We're building this new feature. Does it make sense?”
Before you invest months. A clear go, adjust, or drop recommendation.
“We're solving one use case. Is there more?”
New use cases or expansion paths hidden in what you already built.
I asked Markus for specific feedback on our onboarding flow UX and product language. We walked through the current UX and my proposed design updates. Markus identified areas of likely friction that I hadn't known were there, and helped with design ideas to resolve those issues. He also identified and talked through other use cases for my technology beyond what I showed him. Fantastic session!
Had a really helpful session with Markus today. We walked through many aspects of our dashboard and he had a lot of good ideas on how to make it better for different types of users. He talked about different techniques and their effect out of his experience in the past years. He gave clear advice and suggestions. Now I have a lot of new tasks and happy to talk to him again once implemented.
Markus went WAY above and beyond — he even followed up completely on his own and created simple Figma designs for me for how we can improve our new dashboard's layout. Who does that!? Thank you Markus, had a great session and I hope to reconnect soon once we've made some progress.
I’ve led design teams and complex products across different domains and stages of growth.
That experience refined my approach: Sharpen the fundamentals, rigorously remove noise, and things will simply work.
Trends move fast. Interfaces change. Tools evolve. But fundamentals don’t.
Good design is responsibility. It’s not an optional extra. Software shapes decisions. Decisions shape outcomes. Outcomes shape real people’s lives. (And businesses’ bottom lines.)
If something confuses people, that’s not their fault. It’s unfinished thinking.
So I dig. I question. I simplify.
When something just works and no one notices why, that’s the standard I aim for.
