B2B SaaS · Product UX

Powerful products are
hard to build.
Simple ones are even harder.

We fix complex B2B SaaS — scoped engagements, concrete deliverables, no full-time overhead.

Package Offers

Targeted engagements.
No retainer required.

Each service is a fixed-scope engagement with clear deliverables. Fast delivery. No surprises.

UX Improvement

Feature Reset

One overgrown feature. Simplified in 4 weeks. Fixed price. Your team ships the cleaner version in the next sprint.

Product Launch Prep

Launch Ready

Ship knowing nothing's broken. We cover UX, billing, comms, analytics, legal, and messaging — and hand you a scored dashboard, prioritised action list, and ready-to-implement specs.

UX Consultation

Power Hour

A focused 60-minute call for B2B SaaS founders. Bring any product question — UX, structure, flow, or direction. Walk away with more clarity than you expected.

Trusted by teams who care about getting it right

From early-stage products to established platforms. B2B, worldwide.

What clients say

Not theory. Things start working better.

Clear passion for design, big-picture approach, and proactive championing of practical usability. All add tremendous value to any project, from ideation through delivery.
Tom Enger
Tom Enger
Global Editorial Director · S&P Global Platts
I really value his experience in design thinking as well as customer centricity and business mindset. Never afraid to challenge the status quo and always objective and outcome-driven.
Andy Leong
Andy Leong
VP Product Management · GIC
Invaluable to our company for the entire duration of our project. Handled all tasks, big or small, with great professionalism and expertise — always bringing results in a timely manner.
Christopher Bergdahl
Christopher Bergdahl
Product Owner Web · Systemair
The founder of X+

Hi, I'm Markus.

I’ve led design teams and complex products across different domains and stages of growth.

That experience refined my approach: Sharpen the fundamentals, rigorously remove noise, and things will simply work.

Trends move fast. Interfaces change. Tools evolve. But fundamentals don’t.

Good design is responsibility. It’s not an optional extra. Software shapes decisions. Decisions shape outcomes. Outcomes shape real people’s lives. (And businesses’ bottom lines.)

If something confuses people, that’s not their fault. It’s unfinished thinking.

So I dig. I question. I simplify.

When something just works and no one notices why, that’s the standard I aim for.

Book a 15-min Intro
Founder of X+

That product won't
simplify itself.

Start with one feature. See what becomes possible.

Book a 20-Minute Scoping Call

Fixed scope · Fixed price · No commitment until after the call